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Windows
Media Technologies Optimized For Intel Pentium III Xeon Processor
Performance and Productivity Boost Enables
Streaming Media Content Providers To Lower Costs and Deliver Richer
Visual Quality and Realism to End Users REDMOND, Wash. - March 17, 1999 -Microsoft
Corp. announced today that its Windows® Media Technologies
will be optimized for Intel Corp.'s new Intel Pentium® III
Xeon™ processor, resulting in significant time and cost savings for
content providers and a sharper, smoother visual experience for end
users. Microsoft plans for a future release of Windows Media
Technologies to contain an updated MPEG 4 video codec that is
optimized for the Pentium III Xeon processor.
Faster Encoding Rates Reduce Development Costs
In a business where time directly translates to
money, content developers are always looking for ways to increase
efficiency. The Pentium III Xeon-optimized MPEG 4 codec in Windows
Media Technologies accelerates encoding speed and can encode on-demand
video up to 40 percent faster than on the previous-generation Pentium
II Xeon chip. In addition, the codec encodes live video at 640 x 480
at a rate of 25 fps on a dual Pentium III Xeon 500 - a significant
increase in performance. This improved encoding performance will help
boost productivity and save development time and costs for content
developers.
"By optimizing Windows Media Technologies for
the Pentium III Xeon processor, we will provide our streaming media
customers with dramatic improvements in speed, frame rate and
resolution for on-demand and real-time encoding," said Tod
Nielsen, general manager for developer relations at Microsoft.
"Our new MPEG 4 codec in Windows Media Technologies is optimized
to provide content developers with the fastest encoding performance
available, resulting in huge cost savings."
"The combination of Intel's Pentium III Xeon
processor with Microsoft's optimized Windows Media Technologies-based
MPEG 4 codec will enable companies to deploy scalable, high-performing
streaming media solutions," said Andre Walper, director of
marketing, Intel workstation products group. "By taking advantage
of these two new technologies, content developers will be able to
deliver a faster, more compelling streaming media experience."
New Levels of Visual Quality and Realism for the End
User
The MPEG 4 codec optimized for the Pentium III Xeon
processor provides higher resolution and frame rates for live
encoding, affording end users a much crisper and smoother video
experience. Pentium III Xeon processor optimization also boosts
decoder and post-filter performance, leaving ample processing power
for displaying rich visual data on the client. In addition, Microsoft®
Windows Media Technologies software is backward-compatible, allowing
the rapidly growing community of over 25 million users of Windows
Media Player to view content optimized for the new Pentium III Xeon
processor.
Availability
Windows Media Technologies offer best-of-industry
streaming-media functionality, with tools for quick and easy
preparation of content; integration with security, management and
administration features of the Windows NT® Server
operating system; and built-in access to online-commerce products. The
new MPEG 4 codec, including Intel Pentium III Streaming SIMD
Extensions, is scheduled to ship by the end of June. For more
information on the Pentium
III Xeon-optimized version of Windows Media
Technologies, please see http://www.microsoft.com/windows/windowsmedia/. |
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