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AtomFilms
is First to Deliver Film and Animation to Windows-powered Pocket PCs
SEATTLE--(ENTERTAINMENT WIRE)--April 19, 2000--Utilizing
the advanced technologies of the new Windows-powered Pocket PC, AtomFilms,
the recognized leader next-generation entertainment, will provide online
access to its TV-quality film shorts on this next-generation PDA from
Microsoft Corp. and its partners.
Pocket PC users around the world can now download and
watch AtomFilms' unique film and animation shorts while on the train, on
the beach, or in the car, completely untethered from cables, PCs and even
DVDs.
As a launch partner for the Microsoft Pocket PC,
AtomFilms will make a growing number of its award-winning short films and
animation available to Pocket PC users. AtomFilms will be the first to
offer unique entertainment content beyond gaming to the handheld market
through its strategic relationship with Microsoft. The Windows-powered
Pocket PC offers a whole new platform to bring AtomFilms entertainment in
the hands of consumers.
The Pocket PC encompasses technical advances that, for
the first time, allow users to access AtomFilms' full-motion, Web-based
entertainment. The Pocket PC's unique architecture with advanced power
management, 16MB and 32MB of RAM, high-speed USB and Ethernet connections,
and a 16-bit, 65K high-resolution color screen, will provide a new level
of experience for consumers interested in AtomFilms' next-generation
content.
``AtomFilms has a broad entertainment vision where
consumers can experience quality content that can fit in every facet of
their lives, the new mobile revolution is re-defining attitudes as to how
people experience and consume data and information,'' said Matt Hulett,
Chief Marketing and Online Officer at AtomFilms. ``Now, with the Pocket PC
and Web access, millions of people will be able to enjoy award-winning
Atom entertainment anywhere, anytime.''
``The Windows-powered Pocket PC is more than a powerful
productivity PDA -- it's a next-generation handheld device that will give
millions of users the freedom to make the most of work time and play
time,'' said Rogers Weed, director of marketing for the Mobile Device
Division at Microsoft Corp. ``AtomFilms' full-motion entertainment content
uniquely demonstrates the advanced usability and versatility of the Pocket
PC.''
From AtomFilms library of over 800 films, Atom will make
all relevant content that runs under four minutes available to Pocket PC
users. A collection of over 20 AtomToGo films are now available for
download at www.atomfilms.com/togo.
About Pocket PC
Windows-powered Pocket PCs, the next-generation PDAs
from Microsoft and its partners, offer customers the best way to connect
to their most essential information while away from their desk, yet are
versatile enough to satisfy the personal needs of today's busy mobile
lifestyle. Pocket PCs already include a broad range of native business,
personal productivity, and entertainment applications, yet can easily be
expanded to adapt to each customer's changing needs through a continually
growing number of industry standard hardware and software expansion
options.
About AtomFilms
AtomFilms is a leading next-generation entertainment
company focused on creating a mass market for short films, animations and
digital media. A loyal supporter of independent filmmakers and animators,
AtomFilms has built a platform for artists looking for worldwide
distribution. AtomFilms markets and distributes high-quality short form
entertainment to audience's worldwide, with significant presence on major
Internet sites, broadband services, television, airlines and home
entertainment companies. Recently nominated for the Webby Awards for both
film and broadband categories, AtomFilms.com was also rated ``best of the
Web'' for online entertainment by U.S. News & World Report. PC
Magazine recognized AtomFilms as one of the top five entertainment Web
sites in 1999. An independent company founded in 1998, AtomFilms has
offices in Seattle, Los Angeles, New York and London. More information
about AtomFilms can be found on the Internet at http://www.atomfilms.com.
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