"Satisfying the needs of both the consumer and the content community is a huge priority for Microsoft," said Jim Allchin, senior vice president at Microsoft. "Windows Media Technologies 4.0 represents clear and tangible innovation for the consumer experience while providing content providers with a solid foundation for next-generation Internet business models."

Best Audio and Video Quality

Windows Media Technologies 4.0 uses the most advanced compression technologies to achieve remarkable audio and video quality. The new Microsoft Windows Media compression software, code-named "MSAudio," offers exceptionally full, rich sound at every data rate. For the first time, users of 28.8Kbps modems can hear FM-stereo-quality sound broadcasts over the Internet. In fact, in an independent study conducted by National Software Testing Laboratories Inc. (NSTL), four out of five consumers preferred the content compressed with Windows Media to content compressed with RealNetworks RealSystem G2. The study also concluded that three out of four consumers preferred or could not distinguish the sound produced by "MSAudio" from that of files twice as large created using MP3 compression. This remarkable achievement enables consumers to enjoy music quality equivalent or superior to MP3 with files that download in half the time and take half the storage space. More information about the NSTL study is available at http://www.nstl.com/html/windows_media.html.

Viewers will appreciate Windows Media Technologies' updated video compression technology, which provides greatly enhanced video quality over modem links and near-broadcast-quality video over ADSL and cable modem connections.

Rights Management Enables New Business Opportunities

Windows Media Technologies 4.0 includes the Windows Media Rights Manager, which makes digital content distribution more attractive to artists and publishers by enabling them to distribute their content broadly, but requires a license for consumers to play the content. This flexible system puts the business rules for content licensing in the hands of the content publisher, encouraging a greater variety of new digital media content for the Web and opening up new business opportunities. For example, a consumer could be granted a license for a particular song by joining a band fan club via a Web-based form, by making a payment via credit card or by simply viewing a Web page with advertisements.

Other Innovative Features

Windows Media Technologies 4.0 also provides content developers and consumers with many other innovative and compelling features, including these:

• Pay-per-view solutions.New wizards and templates make it easy to set up electronic-commerce solutions to generate revenue from streaming media applications.
• Quick and easy encoding.The new Windows Media On-Demand Producer enables developers to easily create streaming media content from existing digital audio and video files.
• Updated Intelligent Streaming. New multibit-rate encoding enables developers to encode multiple data rate streams into a single streaming media file, so users click once and always receive the highest-quality video, regardless of the speed of their network connection.
• Windows Media Audio SDK. This software developers kit (SDK) enables developers to easily integrate "MSAudio" and Windows Media Rights Manager functionality into their existing applications.