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Microsoft
Readies MP3-Killer Digital Music Format
Microsoft will release its own alternative to the MP3 digital
music format next month. The new format, MS Audio 4.0, is believed to offer
better sound quality than MP3's near-CD reproduction and twice the MPEG-based
format's level of compression. According to sources cited by MP3 distributor
MP3.com, Microsoft's entry into the downloadable music business will contain the
anti-piracy features that MP3 is usually criticised for lacking. MP3.com said it had received contradictory information from
sources as you MS Audio 4.0's e-commerce features, but it's hard to imagine the
format not doing so. The company last week announced a major attempt to build
its credibility as a supplier of e-commerce systems, a move which included a $15
million investment in Reciprocal, a developer of digital rights management tools
(see earlier story). The format will initially only be supported by Windows Media
Player, which could limit its acceptance, but one source claimed Microsoft is
"not looking at this as a means to extend their world domination. They're
just providing you with another alternative". "They're not trying to squeeze out anybody," the
source claimed. Microsoft has apparently already been talking to major record
labels to negotiate the provision of content in the new format and its support
in general. If it's had some co-operation -- and the claim that it's preparing a
demo CD containing ten hours of Audio 4.0-encoded music suggests it has -- this
marks a turnaround for the music industry, which has always viewed Microsoft's
interest in digital content with extreme suspicion. In any case, the format's
future probably depends more on to what extent it can be integrated into the
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